The Elm Tree Hotel is always looking for ways to attract visitors outside the peak season, and to encourage people to stay longer. They came up with a concept called Concierge Services which is a product that incorporates experiences from partners that they are engaging with in the local area. This service provides guests and visitors with useful information and suggestions on unique services and places of interest in and around Llandudno. It also gives people a reason to visit Wales or encourage guests to stay longer, and to come outside of season. This service helps build relationships with key operators in the area.
Encourages longer stay
By offering reduced rates and packages, The Elm Tree Hotel encourages guests to stay longer. In addition to increasing business potential, prolonged stays allow people to explore more of the region. Through a bit of creativity, The Elm Tree Hotel partners with other local businesses to make their guests want to stay longer, by offering a special experience. In a world where people are less likely to travel abroad, hotels need to offer their guests a reason to stay longer, and The Elm Tree does this successfully.
Today, businesses are more aware than ever of the importance of sustainability. Since running the hotel, The Elm Tree Hotel has been more aware of sustainability and their environmental impact.
Recycling waste is one of the things they do to be green. Keeping food waste to a minimum is one of their chefs’ key deliverables. The lighting in the building has been evaluated to see what can be done to make it more energy-efficient. Guests are choosing to take trains instead of driving and to walk instead of driving. Llandudno offers exceptional bus and train services, which encourages guests to take advantage of them. These are small steps that will gradually have an impact down the line.
Local suppliers play an essential role in the hotel industry. Instead of buying products from chain supermarkets, The Elm Tree Hotel sources local produce such as eggs, meat, milk, and butter.
Lynette say’s, “What makes it more enjoyable is doing business with local suppliers, who not only provide a superior product, but also become part of your value chain.”
Maintenance is handled by locals, who know so many dynamics of the building because they’ve lived there all their lives. As an area, Llandudno has a huge depth of suppliers to support businesses such hotels and b&b’s, and The Elm Tree Hotel recognises this.
The Elm Tree’s whole approach is to understand what people want to experience when they stay. From the moment the booking is made, to the time people leave, they offer a personalised and very direct approach with their booking system. Guests can’t book through a travel agency or even on their own website. People have to call or send an email to book a room. This gives The Elm Tree Hotel the opportunity to build a strong relationship with their guests before they have even arrived. They attract guests who want that personalised experience.